The initial ideas for Just Get Moving were born one day in 2020 when our founder, Will, was on an epically horrible trail run. Seemingly unable to put one foot in front of the other and finding it necessary to repeatedly stop and walk, he kept telling himself ‘Well, at least I’m out here.’ From this mantra, as he trudged through the woods, came the revelation that nobody out there was promoting the idea of simply getting out and doing something...anything. Everything in the market today was geared towards better, faster, stronger. Where were the people like him that just said, ‘Hey, I’m gonna go do this, and I don’t really care how far I go or how long it takes me?' With this as the basis, Will started kicking around ideas, talking to friends, questioning his own sanity about starting a business, talking to more friends, and eventually Just Get Moving was born. A company that wants you to decide what moving means to you! Call it exercise or a workout if you want. Use your GPS watch to track your miles, pace and heartrate…or don’t. Call it a run, a hike, downward-facing dog, a game of hide and seek, or a century ride. It doesn’t matter, it’s up to you! As long as you’re moving, you’re doing it right.