About Us

Just Get Moving Founder Will Baldwin
Our Founder 
Just Get Moving was started in 2020 by Will Baldwin. Will started running around the age of 11 or 12, entering local 5k’s with his parents. As the years have passed, he has added cycling to his regular hobbies, hiked throughout the US, South America and Europe, learned mountaineering when he lived out West, practiced yoga, failed at rock climbing, and sunk when he’s tried to swim. Despite maintaining a love for the bike and backpacking, running remains Will’s true passion. Nevertheless, one thing that hasn’t changed is his mentality of doing things just for the sake of doing them. Sure, he will set goals and push himself to be faster or go farther, but this was never the true motivation. The real motivation was just to get out and be active – to get moving. This is the core of what Just Get Moving is all about. He feels the key to being healthy isn’t about distances traveled or times achieved, but rather simply getting going. It’s a message Will takes to heart and hopes to spread to others. However Far. However Fast. Just Get Moving. 

Our Story

The initial ideas for Just Get Moving were born one day in 2020 when our founder, Will, was on an epically horrible trail run. Seemingly unable to put one foot in front of the other and finding it necessary to repeatedly stop and walk, he kept telling himself ‘Well, at least I’m out here.’ From this mantra, as he trudged through the woods, came the revelation that nobody out there was promoting the idea of simply getting out and doing something...anything. Everything in the market today was geared towards better, faster, stronger. Where were the people like him that just said, ‘Hey, I’m gonna go do this, and I don’t really care how far I go or how long it takes me?' With this as the basis, Will started kicking around ideas, talking to friends, questioning his own sanity about starting a business, talking to more friends, and eventually Just Get Moving was born. A company that wants you to decide what moving means to you! Call it exercise or a workout if you want. Use your GPS watch to track your miles, pace and heartrate…or don’t. Call it a run, a hike, downward-facing dog, a game of hide and seek, or a century ride. It doesn’t matter, it’s up to you! As long as you’re moving, you’re doing it right.